Mark de Paola

De Paola’s earliest memory is sitting on the floor of his father’s photographic studios in Los Angeles and New York, watching photoshoots and immersing himself in the fashion books and periodicals of the time. Mark’s visual foundation is anchored in the works of his father Alessio de Paola, Richard Avedon, Irving Penn, Bert Stern and Art Kane.

Mark's father did not hesitate to put Mark behind a camera, teaching him the basics with an 8 x 10 view camera. By age twelve, Mark had earned his way toward the more portable and streamlined Leica M3 with which he photographed young hippies at Bethesda Fountain in Central Park during weekends. He was fascinated by the energy and freedom of that community and came to discover himself as a young man in that park, with that camera.

His education was informal and invaluable: standing alongside his father in the world of fashion photography, participating in informal art shows with his family, and eventually shooting professionally for himself.

Mark received his first assignment: a magazine cover shoot of actor Henry Fonda. His career then took off with countless campaign shoots, editorials and covers for various publications, including Vogue Mexico and Vogue Spain. Eventually his storytelling translated to motion and television work and he went on to direct and shoot several hundred spots for Anheuser-Busch, Ducati, Donna Karan, Giorgio Perfume (exhibited in MoMA New York), Gucci, Ford, Sony and many others.