Join Carlo as he shares his filming setup for CameraWest TV and takes an inside look at his process for his videos!

Join Carlo as he does an extensive review of Cinestill's new 400D in 35mm. He puts this film to the test to showcase just how dynamic and versatile this new 400 speed color negative film stock can be. Let us know what you think of this new film stock. Will it be your new favorite color negative film?

On October 20th Leica Store San Francisco provided one roll of film to 100 photographers in celebration of analog photography and in conjunction with the launch of the new Leica M6 rangefinder camera.

Leica announces a seasonal promotion on all Leica SL2 bodies or Bundles and Leica SL prime lenses. This promotion is a great way to enter into the Leica SL system this Holiday Season. Valid only through December 31st, 2022.

Arguably, many feel that Leica’s most versatile lens is the 35mm f/1.4 Summilux ASPH. This lens has found itself in the hands of many photographers, in-studio or on assignment this lens has the ability to do it all and has earned the praise, and tendency to remain “glued” to the photographer's cameras.

The Leica 75mm lens has always been a unique focal length for a rangefinder camera. It could be considered the “Goldilocks” focal length, not too short but not too far, just somewhere in between. This focal length teeters a fine line as many photographers embrace it just as much as shy away from it in favor of other focal lengths. The 75mm f1.4 Summilux lens paved a new path for many photographers that embrace this focal length as well as piquing the interest of many other photographers who found it interesting.

Fred Lyon

1927 - 2022

More often than not, the term “legendary” is used quite loosely when talking about older lenses but rarely do you hear about a lens that is hailed as “magical”. Enter the 50mm f/1 Noctilux, a lens that offers truly legendary properties that produce magical results. Stemming from the Latin word “Noct” for the night and “Lux” as in a unit of light measurement, the 50mm f1 Noctilux is unlike any lens that came before it.

The "MATE" for Medium-Angle Tri-Elmar, is a one-of-a-kind Leica optics featuring all of your favorite standard focal lengths 28mm, 35mm, and 50mm. Join Carlo as he takes the Leica 28-35-50mm Tri-Elmar-M through the streets of SF. and discusses what makes this particular Leica Optic special.