Join Carlo as he showcases the Leica 28mm f1.4 Summilux ASPH!

The Leica 28mm f1.4 Summilux ASPH was the final piece to round out Leica wide-angle Summilux line. It features a "floating element" that optimizes performance and ensures sharpness at close distances. It also creates a distinct visual signature through its shallow depth of field and high sharpness in the focal plane.

Leica has announced two Summicron lenses for the Leica SL system that position themselves as more accessible and lightweight options to the APO-Summicron-SL lenses—introducing the Leica 50mm f2.0 Summicron-SL ASPH and 35mm f2.0 Summicron-SL ASPH. In addition, Leica has announced bundles with these respective new lenses and the already existing 24-70mm f2.8 bundles currently available.

Join Carlo as he walks and gives us a "How To" on using our very own exclusive Scanning Kit we put together in collaboration with Negative Supply. You'll lear how to use the kit from beginning to end, starting with setting up the kit with a Leica SL2 and Macro lens, using the kit to capture your negatives, and them processing the scans into files you can then edit.

Join Carlo as he shares his filming setup for CameraWest TV and takes an inside look at his process for his videos!

Join Carlo as he does an extensive review of Cinestill's new 400D in 35mm. He puts this film to the test to showcase just how dynamic and versatile this new 400 speed color negative film stock can be. Let us know what you think of this new film stock. Will it be your new favorite color negative film?

On October 20th Leica Store San Francisco provided one roll of film to 100 photographers in celebration of analog photography and in conjunction with the launch of the new Leica M6 rangefinder camera.

Leica announces a seasonal promotion on all Leica SL2 bodies or Bundles and Leica SL prime lenses. This promotion is a great way to enter into the Leica SL system this Holiday Season. Valid only through December 31st, 2022.

Arguably, many feel that Leica’s most versatile lens is the 35mm f/1.4 Summilux ASPH. This lens has found itself in the hands of many photographers, in-studio or on assignment this lens has the ability to do it all and has earned the praise, and tendency to remain “glued” to the photographer's cameras.